The Grinch — Season 2 Campaign

Licensed IP comes with rules. The character, the palette, the typography, the tone. All of it is defined before the work begins. The creative challenge is translation. And when the audience is kids, it has to be immediate, energetic, and unmistakable.

For The Grinch — Season 2, that translation had to work across every format in the campaign. Key art that captures the show’s personality at a glance. Social content built for sound-off viewing, with hooks that land in the first half-second. DOOH scaled to stop people in motion. Three formats, three different demands, one consistent visual world.

Each piece is grounded in the show’s iconic visual language while moving at the speed the format demands. Talent clips, trivia tie-ins, sequel announcements, out-of-home placements, key art. All of it coherent, none of it generic.

The IP sets the ceiling. The execution determines whether anyone stops.