The Work

Ethan Callender is a Creative Director with 15+ years leading integrated campaigns and brand systems across entertainment, healthcare, sports, and consumer brands. He’s known for two things that don’t always travel together: audience-led creative direction and the operational discipline to build systems that perform at scale.

Recent work: creative direction for Amazon Creator Services. Brand identity systems for Touchstone Health. Roxo, his independent consumer soda brand: identity, packaging, e-commerce, and campaigns built from the ground up. Before that, a transformative run as Creative Director at Wondery, Amazon Music’s podcast network, and twelve years at Showtime Networks.

AI has been integrated upstream in the practice since 2022. Brief interrogation, concept development, talent presentation, photography production.

The work has been recognized with Clio, Promax/BDA, Ambie, and Signal Awards.