Audience-led creative. Built as systems. Made to perform.

Ethan is a creative director with over 15 years of experience leading integrated campaigns and brand systems across entertainment, healthcare, sports, and consumer brands. A New Yorker trained at The Cooper Union, he has led work spanning Emmy-winning series, Medicare Advantage brand systems, the highest-grossing pay-per-view boxing events in history, and a founder-led DTC.

Most recent work: AI-driven creative direction for Amazon Creator Services on Keke Palmer’s flagship show. A multi-audience brand identity system for Touchstone Health, a Medicare Advantage HMO operating under CMS compliance. And Roxo, an independent consumer soda brand built from the ground up.

Before that, as Creative Director at Wondery, Amazon Music’s podcast network, Ethan rebuilt the creative operation from the ground up. A legacy agency model replaced by a curated network of specialized creative partners. AI workflows integrated across the department. The results: 40% cost savings, 25% faster timelines, and campaigns that earned Ambie and Signal Awards with multiple titles reaching number one.

Twelve years at Showtime Networks before Wondery. 360° campaigns for Homeland, Shameless, Twin Peaks: The Return, The Chi, and others. Photography direction on three of the four highest-grossing pay-per-view boxing events in history. The brand transitioned from premium cable to a streaming service. Clio Gold and Silver Awards. Promax/BDA Awards.

AI is core to the practice. Ethan was giving internal presentations on generative AI’s implications for professional design as early as late 2022, while the industry was still debating whether it was a threat or a toy. Today, AI workflows are integrated upstream: in brief interrogation, concept development, talent presentation, and photography production.

The approach doesn’t change. Deep immersion. Scripts and episodes for a drama. Regulatory boundaries for a Medicare plan. Generational shifts for a new consumer brand. The more genuinely you understand the context, the more clearly you see what the work needs. The subject changes. The practice doesn’t.