Hysterical – Episodic Key Art
For Wondery's award-winning investigative series about a mass psychogenic illness that spread among high school girls in LeRoy, New York, we created a visual language that makes the invisible visible. Using Midjourney's Moodboard feature, we developed thermal imaging aesthetics and saturated rainbow gradients that transform human figures into heat maps of psychological distress—bodies becoming pure sensation, pure emotion, pure symptom.
The deliberate abstraction serves the show's central mystery: when physical symptoms have no physical cause, how do you picture what's real? These images refuse easy answers. They're clinical and dreamlike, scientific and surreal. The cheerleader figures mid-leap and mid-scream become specimens and spectacles simultaneously, their bodies radiating chromatic intensity that suggests both medical scan and emotional overflow.
This approach honored the experiences of the LeRoy girls while avoiding exploitative literalism. Rather than depicting "hysteria" as performance or pathology, the imagery treats their symptoms as legitimate phenomena worthy of serious investigation—something measurable, observable, undeniably present, even when inexplicable. The result is key art that feels as unsettling and urgent as the questions the podcast explores.
Pornography Press Campaign
For this gothic rock group's press materials, the visual strategy translates the band's established color palette—red and black—into a photographic language. The images use high-contrast lighting and strategic color application to create portraits that feel both confrontational and enigmatic. Rather than revealing the band members clearly, the photographs embrace shadow and silhouette, positioning them as figures emerging from darkness.
The red lighting isn't atmospheric decoration—it's the band's visual DNA made literal. By restricting the palette to these two colors exclusively, the images reinforce brand consistency while creating a distinctive look that separates them from typical music photography. The approach avoids the trap of "moody for moody's sake" by grounding every aesthetic choice in the band's existing identity system.
This discipline serves a strategic purpose: it positions the band as artists with a coherent visual language rather than musicians chasing whatever looks cool. The consistency across the series provides publications with flexible options for different editorial contexts while maintaining unified brand identity. Whether reproduced in color or converted to pure black-and-white, the images retain their intensity and edge.
Nagel Reimagined
Patrick Nagel's iconic 80s portraiture defined an era with its clean linework, bold graphic sensibility, and sophisticated minimalism. This series channels that aesthetic while deliberately expanding its scope—incorporating diverse ages, ethnicities, and expressions that Nagel's original body of work rarely explored.
The challenge was maintaining the style's essential DNA—those saturated color fields, precise contours, and confident compositions—while pushing beyond its historical limitations. Each portrait balances Nagel's signature high-contrast drama with contemporary representation, proving the style's visual language can accommodate a broader range of subjects without losing its distinctive edge.
The variations explore how color and composition shift the emotional register: monochromatic treatments deliver classic sophistication, while electric magentas and deep teals push into more contemporary territory. The result is a system that honors the original aesthetic while making it relevant and inclusive for today.
Mr. Bosch
AI image models process visual data without conceptual understanding—a limitation I exploited to push beyond conventional surrealism. By carefully structuring prompts that reference Hieronymus Bosch's medieval symbolism and Mark Weaver's dreamlike compositions, I generated imagery that sits in the uncanny space between deliberate craft and algorithmic misinterpretation. The result is a collection of impossible architectures and hybrid forms that feel both meticulously art-directed and genuinely strange—visual territory that emerges precisely because the tool doesn't "know" what it's making.
Midjourney Guide for Creative Agencies
At Showtime, there was suspicion about what Midjourney V4 would mean for the industry following its release on November 10th, 2022. In December, I gave this presentation to the design group outlining what it could and couldn’t do. I also recommended how to use it effectively and outlined some upcoming legal issues.
Comedian Concept + Medium
The decision to regenerate Maurizio Cattelan's Comedian using Nano Banana Pro wasn't about reproduction—it was about interrogation. If conceptual art locates value in the idea rather than the object, and if that idea is now part of our shared visual vocabulary, then what shifts when we remove even the minimal human gesture of affixing fruit to wall? The generated image pushes Cattelan's premise to its logical conclusion: a work that already sparked accusations of effortlessness now requires no human touch at all, only instruction.
This approach explores the boundaries of authorship and authenticity that Comedian itself examines. I've created something simultaneously identical and fundamentally different—a perfect visual replica that exists purely as information, never as rotting matter. The original's performance of impermanence (the banana must be replaced, the tape refreshed) becomes permanently fixed in digital space, exposing how much of Comedian's meaning engages with its theatrical fragility.
What emerges isn't parody but extension: if Cattelan's work questions how institutional validation creates value, then an AI-generated version continues that inquiry in a new medium—testing whether the idea remains potent when separated not just from the artist's hand, but from physical matter entirely.
