Boxing + PPV
Showtime Sports built one of the most successful marketing operations in boxing history. Ten years leading the print side of that machine. At the center of it, three fights that became the measuring stick for the entire sport.
Mayweather vs. Pacquiao. Mayweather vs. Canelo. Mayweather vs. McGregor. Three of the four highest-grossing pay-per-view boxing events ever staged: 11.1 million combined buys, $975 million in revenue. Directed photography on all three, working directly with Floyd Mayweather, Canelo Álvarez, and Deontay Wilder on set, developing the visual language that framed each fight as something bigger than a sporting event.
The work across a decade totaled 130+ boxing campaigns — key art, out-of-home, motion, and on-air — built to carry the weight the sport demands and perform at every scale from a phone screen to a Times Square billboard.
