Boxing + PPV
Showtime Sports built one of the most successful marketing operations in boxing history. A decade leading the print side of that machine. Photography directed on dozens of fighters across the era, from emerging contenders to the biggest names in the sport: Floyd Mayweather, Canelo Álvarez, Bernard Hopkins, Tyson Fury, Miguel Cotto, Errol Spence Jr., Deontay Wilder, and many more.
At the center of it, three fights that became the measuring stick for the entire sport. Mayweather vs. Pacquiao. Mayweather vs. Canelo. Mayweather vs. McGregor. Three of the four highest-grossing pay-per-view boxing events ever staged: 11.1 million combined buys, $975 million in revenue. Each fight framed as something bigger than a sporting event.
130+ boxing campaigns across key art and out-of-home. Built to carry the weight the sport demands and perform at every scale from a phone screen to a Times Square billboard.
